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Customer Review

5.0 out of 5 stars Accessible, digestible, valuable, 8 Jun. 2012
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This review is from: Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web (Hardcover)
I won't talk about the contents of the book as others give a great overview elsewhere.

In a nutshell; accessible, thought provoking, valuable.

It's very accessible; every chapter is a bite-sized chunks of wisdom distilled from years spent with corporates de-mystifying social media. Each chapter is focused on a single point or concept and perhaps because of this I found myself taking in three or four at a time. It's very easy to read, with a conversational style rather than an academic one.

I tend to read books front to back, regardless of the kind of book it is - if the author has arranged it in a certain way then that's how it should be read. (I also listen to albums in their entirety, so basically I'm old). However this isn't mandatory - you'll get value out of this book in the future when you think, "grr, my boss doesn't 'get it'" (Chapter 11). This is why this book should have a place in your library; it's a reference manual for challenges that the author has faced and you probably will too.

The book will play well with its target audience; managers seeking to understand. Plenty of managers are either concerned or clueless. This will speak to them or will give you information to help you speak to them, probably in a more accessible package than you'll find elsewhere.

Others don't care. This book will help you explain why they should.

I particularly liked the mentions of social media as being more than just another marketing approach. The author rightly focuses on the impact of social software across the organisation; how people collaborate, problem solve and learn.

Although the author makes clear that this isn't a book about technology, rather a book about what technology enables, towards the end of the book there's a section on the technology that's around today. I think this is pretty useful as there are people out there who won't use some of the tools - and perhaps are afraid to look stupid by asking. So this is a good move. Obviously it'll age quickly given the nature of the subject matter, but the author has split it along sensible lines; the technology used for blogging may change, but the reasons, reach and scope of blogging itself will evolve much more slowly. So it should stay relevant.

Without doubt books on this subject and of this nature stand on the shoulders of giants; the reading list at the back is a "who's who" of modern internet and management thinking. It would keep you in reading for some time and is well worth a look - though it should be said that this book extends these through the author's experience. The way these influences are credited throughout and in the bibliography is more than just good academic practice; the way it's done demonstrates the author's belief that 'sharing makes you stronger' in action - that he is prepared to live his advice.

In summary this is a worthwhile addition to your bookshelf.
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Location: Manchester, UK

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