1 of 2 people found the following review helpful
An excellent introduction to this huge subject,
This review is from: Brilliant Online Marketing: How to Use the Internet to Market Your Business (Brilliant Business) (Paperback)
I thoroughly recommend this book to anyone who is interested in keeping up with the very fast paced evolution that we are seeing in on-line marketing. This book should appeal to anyone who has an interest in learning more about how to market on-line and keeping up-to-date with new techniques and ideas - both business managers and consumers will find it interesting. Alex Blyth takes us through a concise, well organised tour of this complex market-place and throughout manages to tell-it-like-it-is. This book is remarkably accessible to all and does not require any detailed knowledge of jargon or technology. Like all good learning books, it does what it says on the cover.