A brief intro...,
This review is from: Lester Beall: Space, Time, & Content (0) (Graphic Design Archives Chapbook Series) (Paperback)
This 2003 book on Lester Beall was the first in the Rochester Institute of Technology (RIT) Graphic Design Archives. The second, in 2005, was about Cipe Pineles and I thought both were rather lightweight introductions to these two prominent designers (the fourth book, from 2010, on Alvin Lustig was a much more substantial title).
Roger Remington, a professor at RIT, had already written the definitive book about Beall in 1996 (Lester Beall: Trailblazer of American Graphic Design) and this book is a precis of his earlier book. With only thirty-six pages and less than twenty-five print reproductions this can only be regarded as the briefest of introductions to one of the leading mid-century designers. The visual contents are taken from the Beall's work in the RIT archive. They include experimental photography, ads, magazine spreads and posters. Unfortunately there are only three examples of the remarkable poster series (eighteen in all) he designed in 1937, 1939 and 1947 for the Rural Electrification Administration. None of his corporate identity manual work for Connecticut General, Titeflex or MacMillan Bloedel is shown either.
The four books in this graphic design series (the third was devoted to Will Burtin) are all the same size (7.5 by 7.5 inches) and now that RIT has an extensive collection of designer archives from the thirties onward the books could build up into the valuable index of American design creativity.