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Customer Review

on 21 July 2010
This book promises a lot but never actually delivers anything hugely useful.

To be fair, it does act as a checklist of things you will need to think about, such as tone of voice, sources etc but offers no real advice on how to take this and turn it into a strategy you can sell to others (or how this should be communicated to others apart from saying "add this to your strategy document" after every section).

If I were to write a similar book on building houses it would read:

"To build a house you need bricks and cement. Once you have these you can build a house and once building is complete you can live in it"

Essentially although correct it doesn't really help.
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