As someone who has tried Internet Marketing in the past and not really passed go, this book is an excellent guide for anyone who wants to know how to succeed in this field of marketing. Greg and Fiona Scott have been there and done it in terms of both the pitfalls and the successes. As their book relates, they are two ordinary people who had high flying careers but suddenly found themselves on the sharp end of redundancy. As a result of this, they decided to explore Internet Marketing as a line of business, something they had a strong interest in already. However, as they explain, they soon found it to be a steep learning curve with many new things to learn. All the same, with a great deal of persistence, hard-work and positive thinking, they were able to overcome any initial pitfalls (and, heaven knows, Internet Marketing is a minefield!) and go on to grow a successful business in a relatively short space of time.
In telling their story of how they did it themselves, they provide a very honest account of the problems they encountered and provide some excellent advice to the reader on how to build a profitable lifestyle business online the right way. They don't assume a great deal of prior knowledge. In fact, they approach the subject from the point of view of a total layman. So if you are a bit of technophobe and are put off by the perceived complexity of the internet, don't be - because this book explains a lot on how anybody can utilise the power of the internet without needing to be Bill Gates! Greg and Fiona cover the basics and recommend some excellent tools which you can use to keep your business self-sustaining. They also provide access to some online extras (such as links to videos) which can help guide you as well. As well as the technical stuff, there is some great advice on self-motivational techniques to keep you focused on your goals. At the end of the day, I believe that focus is the most important aspect of any business.
There are many charlatans and rip-off merchants out there in the field of internet marketing. Greg and Fiona are certainly not among them. They have been on the receiving end themselves and this, again, is apparent in the book. They display a genuine willingness to want to help others to achieve the goals which they have, and this is certainly refreshing.
Thoroughly recommended for anyone looking to get into internet business and to obtain a laptop lifestyle.