2 of 2 people found the following review helpful
A really useful read, particularly for non-analysts,
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This review is from: Analytics at Work: Smarter Decisions, Better Results (Hardcover)
This book illustrates how some businesses are improving results by using data analysis to inform decisions. This is a clear trend over the past decade and a wide range of examples are given.
What makes this useful is that it is written for business users who want to learn more about this area and improve the analytical capabilities within their organisations. So it includes frameworks which cover the stages of analytical evolution in a business, and the key ingredients for success, along with some thoughts on making the journey to more data-driven decision making.
I like the fact that it is concise and not a great thick tome, but still gives good coverage to a very topical subject. Although I've said it's really for non-analysts, I think analysts will also find it an encouraging and thought provoking book.
It's probably the best book for practically introducing the subject and the authors are all credible and advising major companies in this space.