Richard Branson is well known not simply for his success in business as head of Virgin, but for the manner in which he has achieved it. In this short book he sets out the key lessons that he has learned and which guide his approach to life and business.
Branson manages to cram a lot of ideas into the nine short chapters, and reveals insights into his childhood, the development of his business and the personal challenges he as undertaken as driver of record breaking power boats or as a pioneering balloon pilot.
The book is full of insights which weave lessons learned in childhood, with their application to his life. The role of luck, serendipity or synchronicity, as well as hard work and following your instinct are all brought to life.
When we look at someone like Richard there's a temptation to think that he had something special, something denied to the rest of us. That's not how he sees it. A key message is that we can all achieve, as he says, `I'm a believer in people, and what they can become.'
It is clear that Richard's success has more than an element of good fortune to it, but this is not something handed out only to a few. Opportunities are all around us if we are able to become receptive to them, and willing to take the risk of succeeding. Once you do there's no knowing where it may lead.
This is a great little book packed with good ideas and advice, as well as some glimpses into Richard's life, including the fear and danger that have been part of some of his more public adventures. The format and fun style of this book will encourage you to read it, and its messages will prove worthwhile.