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Customer Review

4.0 out of 5 stars Not just for selling yourself, 5 May 2014
This review is from: Brand You: Turn Your Unique Talents into a Winning Formula (Financial Times Guides) (Paperback)
I am sure that some people will look at this book and think it to be about self-publicity and self-promotion. Particularly with the mini publicity of facebook, linked-in and various social media, many have an image to control. The authors have a particular slant in that they have recruitment and head-hunting to consider and for many career-minded people image and reputation are powerful forces to be managed with care. However, reputation is wider than that and applicable to us all. We all have to chose the company that we keep and the decisions that we make and often these decisions have to be made with incomplete data. Thus if we think somebody may be for example trustworthy, unreliable, brave, imaginative or rude often this may be assessed with as little as a first impression. You can fail an interview in the first 20 seconds, on somebody else's prejudgement, as these guys know from recruitment. We are also recruited though in friendships and relationships and transactions, however fleeting the judgements. Victoria Beckham once said that she wanted to be as famous as "daz automatic". I suggest to you that you have probably never met her but yet you have formed an opinion of her. Are you right? Is your opinion fair or balanced? Fortunately us lesser mortals can live our lives without being forever haunted by past poor decisions and reputational damage. Nor can we rely on a former reputation to forever open doors for us but I think the book works very well on an ordinary person level. It is very difficult to see ourselves as others see us and we usually have to upset people before they tell us what they really think of us. We also have to be careful of easily won compliments.

The book has a fingerprint in the cover design because over time we make ourselves unique. So are you unique in a good way? I certainly found myself reflecting on certain directions I am drifting towards and the book helped me to think about how I could improve my choices. Particularly as I move into new areas, I may need my past reputation to assist me. I particularly recommend this to people who are in the early stages of their career who have yet to experience how much reputation at all times can help or hinder you unexpectedly many years later. This is a book absolutely everybody should consider if they are prepared to look at themselves with careful scrutiny and question their decisions . I hope that although some people may read the book to learn how to scale greasy poles to success, or to control their image to become famous or wealthy, others may just wish to be better thought of. Consider this. A teacher or policeman / woman for example has to mind their behaviour outside of work. Isn't that perhaps true of all of us. This book helps us to spot contradictions and inconsistancies before others do.
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