4 of 5 people found the following review helpful
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This review is from: Innocent: Building a brand from nothing but fruit (Paperback)
Excellent products - both smoothies and This Water. Undoubtedly sincere company and highly original approach. This book tells you all you need to know, and then more than you need. My feeling is that Innocent would have been better served by a slightly less eulogistic tone. The writer uses a style that I have often encountered from hyper-enthusiastic marketers. That makes me less likely to believe what I am reading about Innocent's approach to business than if the book had been written in more measured tones. So, not a criticism of Innocent, but a small rap on the knuckles for the author.