You've come to this page. You've bothered to read the reviews. You are clearly interested in the subject matter. Now get this book. It is essential reading for you and anyone else with an interest in the most exciting, exhilarating, bewildering and transitional time for the advertising industry. Packed full of invaluable insights from knowledgable people right at the heart of it all, you'll be glad you read it. The writing is bright, passionate, thought provoking and entertaining and for those with 'not enough time to read books', handily split into manageable bite-sized essays. Whether you are just starting out in the industry or just trying to catch up, get this and you'll get on better.
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