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Customer Review

5 of 6 people found the following review helpful
5.0 out of 5 stars Self-help advice you can trust, 20 July 2012
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This review is from: Rip It Up: Forget positive thinking, it's time for positive action (Kindle Edition)
The greatest strength of this book is that the advice it contains is actually backed up with proper scientific studies and theories rather than just pseudo-scientific nonsense that is so prevalent in the self-help world. This is the primary reason I have awarded it 5 stars.

As another reviewer mentioned the main concept in the book is basically 'Fake it til you make it'. This is a concept many people have heard before but Wiseman expands on the idea and presents the scientific evidence. He calls it the 'As if' principle and ascribes it's discovery to the 19th Century psychologist William James. Traditionally in the self-help world the advice is to change your life by changing your thinking. Many gurus place a great deal of emphasis on affirmations and visualising yourself excelling in a certain area. Wiseman asserts that in reality it is extremely more effective to instead focus on your behaviour. For example if you want to be confident don't try any think your way confident but instead try to act confident - walk with long strides or make a fist. When you behave in this way you will quickly begin to feel confident.

He looks specifically at other areas such as procrastination, attraction and creativity.

I enjoyed the book. It's different from his previous '59 Seconds' in that it expands on one theory in particular. '59 Seconds' was more of a random collection of different ideas. I am already implementing some of the advice in this book and it presents plenty of food for thought on how to improve your life. It is definitely recommended reading for proactive people.
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