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Customer Review

on 12 January 2000
First published in Forbes magazine, California Management Review and Harvard Business Review, the six chapters in this book contain nothing that is an excerpt from Peter Drucker's earlier management books. Indeed, this book supplements Drucker's many earlier management books by looking ahead to the future of management thinking and practice.
At 90, Peter Drucker is, by all accounts, the most enduring management thinker of our time. Born in Vienna, educated in Austria and England, he has worked since 1937 in the United States, first as an economist for a group of British banks and insurance companies, and later as a management consultant to several leading companies. Drucker has since had a distinguished career as a teacher, including more than twenty years as Professor of Management at the Graduate Business School of New York University. Since 1971 he has been Marie Rankin Clarke Professor of Social Science and Management at the Peter F. Drucker Graduate School of Management, Claremont Graduate University in California, where he still teaches in the fields of management and business policy.
With a long-term business perspective second to none, Drucker's books span sixty years of modern history beginning with The End of Economic Man (1939) and Managing in a Time of Great Change; Management: Tasks, Responsibilities, Practices; Innovation and Entrepreneurship; The Effective Executive; Managing for Results and The Practice of Management.
This book looks afresh at the future of management thinking and practice and defines new ways of delivering success. It deals exclusively with tomorrow's hot management issues-the crucial, central, life-and-death issues that are certain to be the major challenges of tomorrow. The biggest challenge will be knowledge worker productivity-what is it; how can it work; how do we manage knowledge workers and ourselves? Two fundamental issues addressed are changes in the world economy and the subsequent changes in management practice which will bring about new realities requiring new corporate policies as well as presenting new opportunities for the individual knowledge worker.
Many of the individual knowledge workers affected by these challenges will be employees of business or working with business. Yet this is a management book rather than a business management book. The challenges it presents affect all organisations of today's society, particularly the more rigid and less flexible, i.e. the ones more rooted in the concepts, assumptions and policies of the 19th century. The challenges and issues discussed in this book are not new and are already with us in every one of the developed countries and in most of the emerging ones. They can already be identified, discussed, analyzed and prescribed for. Some people, someplace, are already working on them. But so far very few executives and even less organisations are. Those who do work on these challenges today, and thus prepare themselves and their organisations for the new challenges, will be the leaders and will dominate tomorrow.
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