This is the first book I have read specifically dedicated to writing copy - and my goodness me - did it hit the spot! Fantastically written (as would be expected from a master of copy....) and absolutely REAMS of practical advice, tips, keywords, layout, headlines, benefits, etc. ...the list goes on and on. I don't usually find a book that is worth raving about - but this is one of them. If you don't read any other book on copy (though you should...) and buy just one book, this should be it.
Thanks Andy for such a well written, thought provoking piece of work.