2 of 7 people found the following review helpful
The book is driven by the desire to cross boundaries,
This review is from: The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand (Paperback)
"The Company as expression... In a close international collaboration researchers and managers - across functional disciplines and business fields - have created new theory about The Expressive Organization, which is communicating through management, organization and products... The book is driven by the desire to cross boundaries and develop dynamic theories, challenging traditional disciplinary constructions.
...The theory development has emerged from a close collaboration between practice and academic research... The book is a very important step in the direction of a coherent conceptual framework..."
(2 customer reviews)