straight talking, easy to follow, logical and a game changer,
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This review is from: Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) (Kindle Edition)
There are so many books written around the social media world. The problem is that many are vague, empty echo chambers where the author's often don't get down to the nitty gritty. This book goes there and further.
From beginning your social media program to its execution all areas are explained and discussed; never forgetting the principles of the ROI. It's this that stands it apart from other books. Of course the others play a huge role in examining the digital marketing world from a wider perspective but it's always been a problem for businesses and social media marketeers to demonstrate the return on investment that will come from a well constructed presence (or even through observation) on the channels.
Blanchard keeps us on the right track and ultimately gives us a multitude of approaches & answers to the question - what is the ROI of social media?
I frequently recommend this book to anyone who needs to be convinced.