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1 of 3 people found the following review helpful
5.0 out of 5 stars One word to describe Bruce Buffer = PASSION!!!!, 21 Jun. 2013
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This review is from: It's Time!: My 360-Degree View of the UFC (Hardcover)
What an amazing book!! Much much more then I was expecting. I must admit I did not know much about Bruce Buffer apart from the fact he announced the fights in the Octagon. Earning him the title the veteran "Voice Of The Octagon" (VOTO). I read a couple of passages where he talked about a couple of the fighters and though it was well written and might give some interesting stories and information about other fighters. The book is that and so much more.

To explain the book, let me give a brief introduction to Bruce Buffer, trust me whatever I say does not do him justice. He is:

a successful business man/consultant
a telemarketer
a respected mentor to young fighters
a manager
a lifelong martial artist
a semi pro surfer
a professional gambler
a motivation speaker
a playboy (even at the age of 48 when this book was published)
a fan
and a ring announcer

He even sometime turns in to Buffer-man and beats up beach bullies, back up his friends in bar fights; these friends include Chuck Liddell, Tito Ortiz, & B J Penn to name a few.

This book reads part motivations self-help book, to real world business models that could be applied to any walk of life, to martial arts, never backing down, surrounding yourself with the right people and most of all be 100% passionate about what you do or don't bother. Bruce Buffer (BB) seems to lead a charmed life. I have no doubt his work extremity hard to get where he is because in his own words "Buffer-isms" he does not do anything by halves a trait he learned early on from his dad. He writes his book in the same way. GSP in his book The Way of the Fight said if he was going to write a book it was going to be the best book in his category, for his sake he does not see this book in his category because in my opinion it is better. The book starts from BB early family life to his pre UFC business including his reconciliation and management of his (lost) older brother Michael Buffer.

BB learned early on in his life what he was good at, and then tied to his interests to his strengths and let his passion guide him into doing the best he could in whatever venture he was pursuing from business, to women, to martial arts. If he lost his job as VOTO he would be devastated. Not because of the money he has made enough money to make himself financially independent. He would be devastated because he loves the UFC and martial arts. Let me paint a picture for you what he receives from the UFC. He announces each fight, watches it from ring side, then he is at every after party and pre-event. He counts the best fighters and coaches in the world as friends and training partners. I mean which fan would not go ballistic to spend a day with Randy Couture, or a young fighter to have a private training secession with the legend? Through his media connections he meets all the top actors, stuntmen, producers, directors and even kings' princess' and sheiks? He is on the V.I.P and High Roller list of every club or casino, to top all that he files all over the world for free and is paid well to be an announcer. Could he want more for life? I will let him answer that one.

This is a great book that will give you motivational advice you can use if you choose to, or great insight into the pre-zuffa to the modern UFC and the fighters new and old. Really enjoyed this book (much more then I thought I would) and would recommend it to anyone.
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Location: London, England

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