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Customer Review

3 of 3 people found the following review helpful
5.0 out of 5 stars Valuable for financial novices as well as experts, 30 Jun. 2010
This review is from: The Financial Controller (Paperback)
Don't be put off by the somewhat dry title of this book. Yes, it's not ashamed to get technical and delve deeply into the ins and outs of the sort of number-crunching any entrepreneur or business owner needs to get their head around if they want to make a success of their venture. But it's also a very accessible and logical read, with a clear structure, tons of practical advice and, if not totally jargon-free, then certainly jargon friendly, in that if there's a complicated subject or issue coming up, it's explained carefully without either talking down to the reader or, conversely, assuming the sort of prior knowledge that only comes from having sat through years of accountancy exams. As a business writer who has previously interviewed Alasdair about his career as an interim manager, I already knew about the many years of experience and expertise he brings to his field, and this deep knowledge and authority come through clearly in this book. If you already have an interest or background in finance and financial control, this book will be an invaluable addition to your knowledge and the sort of hands-on resource you can go back to time and again. Equally importantly, if what you have is passion and a great idea but feel you lack the financial know-how to make it a reality in difficult times, this book could be a great place to start.
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