2 of 2 people found the following review helpful
I haven't actually read it,
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This review is from: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press) (Paperback)
I haven't read the book. The title and subline was attractive but there it ends. When I received the book it demonstrated how god/bad design and typography can make or break the readability of a book. The cover is great and the production values are good but the size of type (too big for the page) and the layout (weirdly crammed up to the top left corner of each page) plus over use of block capitals and too many gimmicks make this book hard to read so in the end, I haven't bothered. Maybe a lesson to learn Newriders? I expect the content is good, but who knows? Sorry.