I first brought this when my oldest child started school and was too young to apply suncream himself during the day, I was unsure it would work all day but was recomedned it so gave it a go. well i haven't brought any other suncream since i was so impressed. kids like it as it soaks into the skin straight away and you don't have that greasy, sweaty feeling you get with other suncreams, i like it as i don't have to worry about them during the school day, and its excellent when on day trips as it one less thing to take/carry around. no one in my family has even been brunt after applying this even abroad i cannot recomend this enough. don't be put off by cost as 1 bottle lasts a family of 5 the whole summer.