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Customer Review

on 4 November 2008
Even if your answer to the question posed in the title of this book is "No" - this impeccably researched chronicle of a great campaign for an iconic product will entertain you. The Volkswagen ads Doyle Dane Bernbach created in New York and London raised the bar to a dizzy height and no car campaign since has matched it's breakthrough qualities. Advertising students and VW enthusiasts alike should buy this book for the sheer joy the ads still generate after all these years.
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