Heather's excellent book is the first that I have read which addresses the issue of combining face to face and online networking and makes both seem fun and accessible. I particularly like the tips and action points included in each chapter and the fact that Part 4 encourages you to put it all together in a strategic networking plan. Interesting also to read in Chapter 12 about cultural differences and the implications of this for networking.
Having read many of Heather's blogs, I expected the book to be enjoyable and readable and it lived up to that and more. It takes the fear out of networking by placing the emphasis on interaction and helping others by sharing information and experience. I would encourage anyone who is sceptical about the power of networking and the impact of social media to read it.