Let's let Bruce Smith talk for himself from the first few pages...
"I believe that the most important thing when shooting fashion pictures is to ensure that you create positive energy between yourself and your model. This in turn feeds the content of your work. Fashion pictures must have content and energy. Without these qualities, you haven't got fashion pictures."
"My guess is that most people see so many images that they spend very little time really looking at them. Your job is to make people look twice."
"If your pictures make people stop what they're doing and take a good look at them, you will not only have made your client very happy, you will have achieved something special as a photographer."
"Creating great photographs isn't just about the size of your digital files - it's about the content of the pictures. It's about what you do with your equipment and if you haven't got content, your pictures will fail, whatever the resolution of the sensor in your camera."
Geeze, Louise, this bloke is talking so much sense that I want to have his babies.
Bruce really does go through the whole thing. The first few pages felt like it was ging to be a showcase of his images, but then when it got to the kit page, things started coming together. The book goes through all the bits and pieces and just shows how professional a professional has to be. Bruce has detailed all the rules and shown all the creases that need to be ironed out, as well as showing how to push the steam assist button on the iron.
Lighting, reflection, team work, location, backgrounds, team work, model selection, understanding the client, team work, visualising and colour, planning, team work, time management ... it's all in here. Oh, and don't forget the team work.
By the way, don't believe Bruce about USB transfer speed; I can transfer 1 gig off SD in about two minutes; it's all about choosing your equipment carefully. It the only thing in the entire book that I couldn't agree with. He's even included a standard model release form in the back of the book for you to start from!
If you're going to seriously get in to fashion photography then this book is, in my humble opinion, a vital piece of equipment in your armoury.