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Customer Review

5.0 out of 5 stars Excellent overview of a full range of methods, 16 May 2013
This review is from: 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization (Paperback)
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I was a little sceptical about this book before I received it. Titles that include "101" in the title tend to be nothing more than a straightforward list of things without much detail.
I was doubtful too that there *are* 101 design methods.
Turns out I was wrong on both counts.

The important thing to realise about this book is that "design methods" are not your father's design methods. There's no "how to make a drop shadow in Photoshop" stuff here. This is a collection of design methods for change, in business, in society, in organisations...
The book is broken down in to sections and then further subdivided in to the methods themselves, so there's an attempt at a sort of narrative - starting with gathering information and working progressively from there. You can read the book in the order it's presented if you want a good understanding of design as a longer process, but you can also jump straight to the bits that are relevant to your situation, or that interest you the most.
Each method includes a short case study before explaining the theory behind it and this is a really good approach - one I wish more books like this would use rather than simply being "theoretical". The section on personas, for example, is a really good introduction to the tool and how it can be used.
I've been teaching design for nearly 15 years and this book would have been useful long ago. I could have pointed students to relevant sections knowing that they'd get just the right level of information to be able to try it out for themselves.

I'd recommend it to everyone who wants to understand how design can work at a strategic level (rather than a purely aesthetic one) and that means not just designers (and design students) but people in a range of businesses and services, and in education too. The methods explained here will be useful to everyone. In a way the title is still a problem, simply because "design" is a much misunderstood word. It would be a shame if it put off the many types of people who really should be reading it.
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