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Customer Review

on 2 March 2011
This book is quite helpful, however there is much more in the field of behavioral finance (it does not cover aspects that have been demonstrated by pure experiments; only addresses those covered with mathematical backup). The book demonstrates the clashes between 2 rational (prescriptive) models with the irrational (descriptive) model proposed from behavioral finance (mainly prospect theory and cumulative prospect theory). Later it introduces modifications on other theories developed from the clash. I will not recommend this book unless you are pursuing a doctorate. NOT suitable for undergraduates; I doubt you will have the mathematical background to understand the high level of quants and theorems proposed in this book.
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