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Customer Review

VINE VOICEon 15 November 2012
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
To be quite honest, this proabaly isn't quite as good as Predictably Irrational: The Hidden Forces that Shape Our Decisions or The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home but Ariely writes so easily and his research is so interesting that this is still well worth reading. If you are familiar with his earlier work, this book is very similar in style - stories of research that he and his colleagues have conducted and extrapolations about what that might mean in the real world. I still have a slight question about how much these controlled experiments in artificial situations can really tell us about how people behave in the real world but they are fascinating. Certainly his work seems to explain (as far as I'm concerned) how dishonest behaviour can be come acceptable, even virtuous, when people are working together - think of whatever the latest corporate scandal is and an explanation will probably be found in these pages.
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