Umair Haque does an excellent job in this book in setting down the DNA for businesses which will be successful in the 21 century. He highlights how companies are realising that doing good and creating value which is measured in terms other than financial actually is good business. If you still think all Capitalists exploit the poor, pollute the world and devour resources without thought of tomorrow think again...and read the book. If you are an Industrial Age Capitalist yourself realise that the world has changed...you are an analog signal in a digital world...think about how your business can be an agent of change in a world that needs positive change. Its about more than money!!