Review of Persuasive Writing,
This review is from: Persuasive Writing: How to Harness the Power of Words (Paperback)
A good read.
While I've been writing (as a journalist and a PR professional) for almost 20 years, I think it's good to review and refresh your skills.
This book is well written and in a style that makes it easy to read and understand.
Much of the advice is spot on and often makes common sense. There are some tricks in there that the professional writer uses and which everyone can use when writing something as seemingly simple as an email.
I think if you buy this book, you'll read it through, learn a lot and then refer back to it (like a reference book) when you're trying to remember how to do something.