Great marketing guide,
This review is from: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,) (Paperback)
Of all the business books I've read, this is one of the best. It contains really useful advice, well written, presented logically in an easily digestible format, and easy to nibble at in bite size chunks.
I generally re-sell books once I've read them or pass them on to associates, but not this one... it's definitely staying on my book shelf.