You don't have to be a brand manager or advertising person to appreciate the value of David Aaker's Brand Equity. As both a sales person and one who routinely works with branded grocery product companies, I truly appreciate Aaker's depth of knowledge, insights and practical examples contained in Managing Brand Equity. Whether you believe it or not, we're all in the business of building a brand-ourselves. Use Aaker's insights to help you better position yourself in the minds of your customers, potential customers, co-workers and supervisors. You'll be richer for it, both financially and personally. Managing Brand Equity is easy to read, understand and use. Its a must for anyone concerned about better developing what they sell and how they sell it in this very competitive global economy.
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