easy to apply and it sticks really well! once its applied you completely forget its there. Apply it starting from one end and slowly apply the rest. That way you avoid any air bubbles. If you do get a few tiny air bubbles just lift the protector up a tiny bit to remove them, and then reapply that area using a bit more pressure with your thumb or a credit card (as unlike most screen protectors i've used, this one is completely reusable!).