It's not often I'll describe a book as a real page turner, as I often struggle with fiction. Liking Danny Wallace and his writing style, I gave this a go. And... it's a real page turner. Clever, well written, nicely paced and really interesting. It makes some nice observations on contemporary culture and our lifestyles, whilst remaining entertaining and "non preachy". The ending is beautifully written and really quite compelling. Fantastic stuff and a hearty recommendation from me.