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Customer Review

15 of 17 people found the following review helpful
4.0 out of 5 stars Trust The Crowds On The Wisdom of Buying This Book, 6 Dec. 2006
This review is from: The Wisdom of Crowds: Why the Many Are Smarter Than the Few (Paperback)
Following on from books like Blink and Tipping Point and the infuriatingly readable Freakonomics, this is a book that intends to make economics cool. That is a more difficult task than even my job; to make theology interesting!

Surowiecki has a very good stab at it. This book is filled with counter-intuitive examples of group behaviour that do a very fine job of making the author's point for him- an aggregated decision made by a large group of people on average produces a result better than the best decision made by the best individual guess.

The reason I'd only give it about 7 out of 10 is really very subjective. He draws out inferences constantly that refer to the free market. I am not certain that the collection of case studies he shows justifies the argument he mounts. Really what bothered me about the book was that it sometimes read like paean to western capitalism and that grates on me. So the book felt like it dragged. It need not grate on you and even if it does, I wholly recommend it- its a very well written, fascinating account of a phenomenon that will raise your consciousness.
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