Goldratt has a style all of his own. I obtained many of his works and he puts his viewepoints into every day scenarios with dialogs like a docudrama tv movie. He is famous for 'theory of constraints' and his works are motivated by that thinking. As a planning strategist I know that business do not often succeed just because they are new ideas. Just imagine that a few years ago Google was the brainchild of 2 students. Today they employ 10,000 worldwide, such growth is not luck. It was a development of well thought out strategy,
it parallels Microsoft of the 70's & 80's. Their influence in the market has forced Microsoft and Yahoo to follow suit. Equally with Amazon, who would have thought that such a business model would change the way we buy books? Both scenarios started off with a fresh idea and they developed into complete e-commerce corporations. It gets you to examine why, not how.