I came to The Moons through a recommendation from West Heath Yard recording studios, and bought Life On Earth as a punt. I had no preconceived ideas of their sound or image. I was captivated by this album, and couldn't believe that no-one had championed them to global stardom. Yes, I am that naive. I went to see The Moons at King Tut's in Glasgow, and was shocked to discover their Mod roots. Imagine, perfectly formed songs, pop band with rock influence, so heavily influenced in the Mod culture. I do like Mod music, but hadn't noticed the inflection. Buy this album. Not for it's Modness. Buy it for it's perfection of modern pop rock melodies and well crafted songs. In fact, buy it just for 'How Long' my song of this century. So far.