Paul, thank you for your comments on our book, Fusion. We would agree with you that the book is not completely perfect. It was written over a year ago and much has happened in the world of marketing. Furthermore, it was never meant to be a panacea for online marketing. It was aimed squarely at the SME owner who needed to get an overview on how to market themselves in the 21st Century. From the feedback we've had both from the training courses we run and the reviews here on Amazon, the book has achieved that.
We put our hands up and say that we may have got one or two things wrong within the book. We agree with your point about social media not *necessarily* being free. Of course, some organisations are spending thousands of community management. However, the point we were making was that the platforms themselves are free and therefore, if they are prepared to invest their own time, it is possible for business owners to market themselves on social networks without any financial outlay. Similarly with reference to bounce rates, you are correct about the need for context to analyse how acceptable they are. Again though, as was hopefully clear from the wording we used to introduce those figures, we were merely trying to put across a general view on the subject. The book has plenty of ideas for further and more in-depth reading, including online publications.
Addressing your point about the validity of the reviews on Amazon - we have indeed done a good job of promoting the book both on this site and via social media in general. However, we have not asked anyone to leave any fake reviews and are not aware that anyone has done so. In cases where we have known that a particular person has bought a copy of the book (either from Amazon or from us direct), we have asked them if they would be kind enough to put a review on Amazon, but we have not done anything to influence the content of those reviews. Many of the positive reviews on here are from people with whom we have never had any contact. We welcome feedback - positive or indeed negative - and can only apologise for the fact that the book did not live up to your expectations.
David Taylor & David Miles