I am absolutely bowled over by this throw. For the same price (around £10) as we paid for a cheap throw from a supermarket, we got this huge, soft, thick throw. I never expected such quality for the price. Even the £20 full price would be value for money. I bought this for a child visitor who loves purple but now I am thinking we will get more and put them on our own beds. I love the colour and the thickness of the throw. I haven't washed it yet, but since it is so thick and dense, I have no expectations of it falling apart. I will wash it separately, though, because of the deep colour. If you bought fabric by the yard, there is no way you could get fabric like this for anywhere near the price. It would even make sense to buy this and then make it into a coat or jacket!