Seth Godin's books have always been a little like reading a three page presentation that's been turned into a hundred and fifty pages by just repeating the same message over and over and over again. This one was even worse. It didn't actually read like a book, it read like someone's collection of blog posts or notes on an idea that have been prepared to be crafted into a book, but someone forgot to actually do it. There's no coherent message beyond "groups of people working together are stronger than alone" which isn't particularly revolutionary anyway. There's absolutely no narrative, no flow, no story. I felt like I was being shouted at by an obsessed blog which was trying to indoctrinating me into a cult.
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