2 of 2 people found the following review helpful
An ROI OF 580%,
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This review is from: The Jelly Effect: How to Make Your Communication Stick (Kindle Edition)
A friend recommended The Jelly Effect to me and I am so grateful that they did. I read it on holiday but, because its such an easy and entertaining read, it didn't feel like I was "working". Then I applied what I'd read about presentations to a conference presentation I made when I got back from holiday. A few months later one of the attendees contacted me to ask me for a proposal. Again following Andy's really helpful advice, I'm delighted to say I won the work. Even though I wasn't available on the dates they wanted, the client changed their dates to suit my availability. I know they had other proposals they were considering so I'm confident it was the strength of my presentation at the conference and the clarity of my communication in the proposal that made the difference. I reckon my investment in The Jelly Effect has given me a return of 580%. And that's why you should read it! Its a brilliant example of the power of simplicity.