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2 of 2 people found the following review helpful
4.0 out of 5 stars You are a marketer? Buy it., 11 Jun. 2011
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This review is from: The Paradox of Choice: Why More Is Less (P.S.) (Paperback)
I'm one of those responsible for the paradox. One of those "on the other" side of the counter. With over ten years spent in marketing its hard for me to look at this book as a consumer only, although I believe a lot of consumers would benefit from the read. This is definitely not, nor was it intended to be, a book on marketing but it makes you ask serious questions about it, especially if you happen to be involved professionally. Should we, the marketers of all kinds, ever quit the chase and stop flooding consumers' minds with countless products, brands, promotions etc? Is not simplicity the best way to advance through the market? End there comes ethics. Do we do the right thing? Do we cross the fine line between delivering valuable alternatives to the market and creating havoc of information that is not possible to be ever digested by a normal human being?

The book is written from the point of view of a person who is very concerned and disturbed by what's going on with information flood that we as a consumers face. Still, there are serious implications for business, so it seems legitimate to view the book as an inspiring piece for marketing and advertising professionals as well. It will remind them, or should I say remind us, we do not work in vacuum, and what we do influences life of people and societies, sometimes in a very negative way. So while far away from simplistic, demagogic diagnosis blaming modern economy and especially marketing for all the evils of the world, it is calling for a serious reflection. That's my view. And it is surely biased as I guess the word "marketing" does not appear even once in the book. Never the less, please read it marketers and it will make you look at your job from a different angle.
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