Best business book I've read, and I've read a lot of them. If all businesses were run with the principles in this book the failure rate in business would go way down and the world would be a better place. I know that makes it sound like anything but.a practical guide to business management, but that's the point. A well run business makes life better for every one it touches. And this book is not written by some idealistic academic, it's written by an extremely successful entrepreneur and CEO. Read it. You'll be glad you did.