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0 of 2 people found the following review helpful
2.0 out of 5 stars Little to be learned if you are in the industry, 13 Sept. 2013
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This review is from: A / B Testing: The Most Powerful Way to Turn Clicks Into Customers (Kindle Edition)
If you are involved in AB or multi variant testing already, I'd be surprised if you'd learn anything from this book. The content is good, although somewhat padded by success stories (with no data provided), but it is much more a high level overview of the subject. As such, I would say its suited less at the serious practitioner and more at marketing folks who want to understand this way of working. For that it is likely good.

This is a serious subject, complex to really appreciate the details and its a shame this book didn't stretch to that.
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Showing 1-1 of 1 posts in this discussion
Initial post: 16 Apr 2014, 01:28:57 BST
I'm opening my first commerce website in a month time. Do you think that this would be a good investment for me?
What are your recommendations for a beginner?
Thanks.
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