As a complete IT numpty. This book really empowered me to feel confident to create a website and then make some changes / updates to keep it at the top. The book is very easy to read. Gives you lots of practical things to do NOW and with pointers for things you could do yourself. There are some great links to other websites and of course a link to Tim's own website where they can (at a charge) do more for you. I don't have a problem with this as we are all in business to make money aren't we and if someone can help you make more, why would you not want to give them your business! Great book. Buy it.