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Customer Review

on 2 February 2012
Got this on Monday at the author's superb British Library event and read it in just a few days, could hardly put it down. It's a fascinating - and at times, scary - look at the deception and manipulation used by marketers today in order to get their customers to buy their products. Lindstrom gets to the very heart of some shocking revelations. One story about a Phillippines confectionary company who gave chemically-addictive products to pregnant mothers in order for their babies to become addicted to their products beggars belief! Lots of industry inside info, but written in a very readable style.

I would definitely recommend to anyone interested in the marketing industry and anyone who wants to understand how they are being brainwashed to buy products and brands, but I warn you it's not a comfortable read!
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