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Customer Review

on 15 October 2002
Some of the statements in this book are so blindingly obvious to anyone with a nano-seconds experience in marketing that I actually bothered to read a few of them to my housemate for laughs, for example:
'The nature of the sector in which the organisation finds itself will profoundly influence the way public relations is conducted' (really, you're kidding!)
And DIAGRAMS (from the 1950's) showing what the blindingly obvious looks like too.
There are some anecdotal bits approaching interest once you've skimmed the first four chapters but generally this book I can only assume is designed to bore O level students into considering a career in accountancy.
Sorry to be so scathing but really, how can this be a best seller, it's awful!
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Product Details

3.5 out of 5 stars
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