Learn more Download now Shop now Shop now Shop now Shop now Shop now Shop now Learn more Shop now Shop now Learn more Learn more Shop Kindle Learn More Shop now Shop now Learn more

Customer Review

on 15 October 2002
Some of the statements in this book are so blindingly obvious to anyone with a nano-seconds experience in marketing that I actually bothered to read a few of them to my housemate for laughs, for example:
'The nature of the sector in which the organisation finds itself will profoundly influence the way public relations is conducted' (really, you're kidding!)
And DIAGRAMS (from the 1950's) showing what the blindingly obvious looks like too.
There are some anecdotal bits approaching interest once you've skimmed the first four chapters but generally this book I can only assume is designed to bore O level students into considering a career in accountancy.
Sorry to be so scathing but really, how can this be a best seller, it's awful!
20 people found this helpful
|11 Comment|Report abuse| Permalink
What's this?

What are product links?

In the text of your review, you can link directly to any product offered on Amazon.com. To insert a product link, follow these steps:
1. Find the product you want to reference on Amazon.com
2. Copy the web address of the product
3. Click Insert product link
4. Paste the web address in the box
5. Click Select
6. Selecting the item displayed will insert text that looks like this: [[ASIN:014312854XHamlet (The Pelican Shakespeare)]]
7. When your review is displayed on Amazon.com, this text will be transformed into a hyperlink, like this:Hamlet (The Pelican Shakespeare)

You are limited to 10 product links in your review, and your link text may not be longer than 256 characters.


Product Details

3.5 out of 5 stars
5
£34.99+ Free shipping with Amazon Prime