For anyone interested in presenting the written word, this book is essential. But it goes far beyond mere rules of typography - it is a fascinating book in is own right. It contains a veritable wealth of miscellaneous information. A random flip of the pages reveals - a list of the states of the US with both official and postal abbreviations; the ordering of the books of the Christian Old Testament, according to the Jewish tradition; phonetic symbols; mathematical symbols (3 pages); the naming of biological species; astrological signs of the zodiac. Did you ever hear of the degree Rankine? Or the degree Reamur, most often found in the works of Jules Verne? Did you know that in India, Punjabi is written in Gurmukhi script, whereas in Pakistan it is written in Urdu script? Or that Russian syllables end in a vowel? Or what about translating from American into English, a common tongue separating two countries? Or how about a graphic representation of the structure of the flower of a primula? This wonderful book first came out in 1893, and has been added to ever since. I bought a copy in 1985, and, due to many changes of habitat, lost it en route. I missed the old book, and was delighted when OUP decided to reprint it, in an even bigger and better edition. If you are an author, a publisher, or just the average Jo/Joe who likes to turn out good copy, buy this book. If you have a natural curiosity, and would like a book to dip into in idle moments for fascinating snippets, buy this book. On the back cover, it says "This really is the ultimate guide for all printers, and book, magazine, and Internet publishers on the preparation and presentation of the written word." The ultimate guide? Aw, they're being modest. Buy it.