Couldn't make head nor tail or this. Sad bloke desperate to make it in Hollywood. Are you supposed to sympathise with him? He is vain and shallow and not very bright, yet sees himself as smarter than everyone else. Women unaccountably fall for him. He ends up being the centre of a social media campaign run by shady media moguls. They require him to completely change his identity in order to better manipulate his followers. I think this is supposed to be a satire on the power of social media, but it simply too confused to work.