This is the highly readable account of Branson's life and business ventures to date. He comes across as extremely personable and honest, with a great deal of integrity. His battles with BA make fascinating reading and his various balloon flights and other 'extreme' sports adventures make for exciting interludes to his business life. The picture plates are also very clear and give a good cross section of his life. This is so easy to read and thoroughly engrossing, once you start reading, you can't stop and you're left with high respect for a British business role model.
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