1 of 1 people found the following review helpful
Everything you need to know about ecommerce in well-writted and structured book,
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This review is from: eCommerce Masterplan: Your 5 Steps to Successful Online Selling (Paperback)
This book is divided into 2 major sections.
First section - 5 steps:
Step 1. What sort of eCommerce Business Are You?
Good chapter because it clarifies from beginning your type of business and what suits or not to you. (before we cure the disease we should diagnose it :) )
Step 2. How to build right site.
Very well explained could be little be too complicated for non-economic or marketing savvy. But you will figure it out by reading chapter couple more times.
Well, my personal advise about this subject - look at the sites of your concurrence and learn how they did.
Step 3. Cost, profit and growth.
Chapter that explains margin, the ROI, scale therms.
Step 4. Products and promotions.
Gives ideas what kind of promotions you can run. Attention! It's written very briefly, if you are looking for something step-by-step you would need to dig yourself.
Step 5. Further marketing actions.
The whole marketing mix that you would need to work on: Content, Social Media, Email marketing, payed traffic and etc.
Second section - once you are done with setting up your commerce (website done, you calculated your ROI etc), real works starts. This is highlighted in this big section.
Conclusion: I really enjoyed the book, it's well - written (except some typos - they should kick the editor), it's very up-to-date, it's written by marketing person from the field and it covers everything you need to cover for the subject very structurally. In the book author sends you regularly to her website for additional materials (working sheets, tips and up-to -date info) but I didn't use them honestly.
I highly recommend this book and I also recommend you to continue reading books on this topic because it's so broad and so complex, that you won't be able to digest it at once. Again the style of writing won't fit to everybody, and maybe you will retain other part of information with another book specialized on the topic. (like for example Email Marketing, or Google + for Business).
Feel free to share your thoughts, as I continue myself to collect books on Online marketing and eCommerce.
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