11 of 11 people found the following review helpful
A blueprint for entrepreneurial thinking,
By A Customer
This review is from: Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book) (Hardcover)
This book contains a concise analysis of what has made some of the most successful brands of recent time succeed. However, what makes this book special is that it lays out a series of exercises that promote innovative thinking. This process has already helped develop new ideas for one of my clients.