13 of 17 people found the following review helpful
I have just started as a junior copywriter...,
By A Customer
This review is from: My Life in Advertising and Scientific Advertising (Marketing/Sales/Advertising & Promotion) (Paperback)
I started as a Junior copywriter this week and made this the first book I bought. I heard about it via the senior copywriter. It is somewhat unbelievable that this book (the second part) was written in the 1920s. The advice is so wise and immutable that it immediately instills confidence. It is neither airy-fairy nor theoretical: it's highly practical, and takes away that nervous feeling of being new and knowing nothing. IF YOU ARE NEW IN ADVERTSING BUY THIS BOOK.
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Initial post: 14 Dec 2016, 15:40:55 GMT
Amazon Customer says:
Are you still in advertising?
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